For media and events

Expert commentary on digital products and payments

I comment for journalists and speak at events on building digital products, payments and fintech, and launching technology in emerging markets. I work in English and Russian.

Topics

What I talk about

  • Launching digital products: from idea to first customers
  • Why software projects stall, and how to restart them
  • Monetization and business models for digital products
  • Payment ecosystems: acquiring, wallets, QR and payment links
  • Fintech in the Caribbean and Africa
  • Entering new markets with a focused product proposition
  • From banking to fintech: building products in a second language and a new market
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Press kit

Short bio

Katerina Savadia

Katerina (Ekaterina) Savadia is a digital product advisor specialising in payments and fintech. Over nearly nine years she has led product across payments, government platforms, crowdfunding and SaaS in the Caribbean and Africa, including Amber Pay, a payment ecosystem that reached 500,000+ transactions a month, and InstaPay in South Africa. She served on the board of an international technology group from 2017 to 2023, after more than ten years in corporate banking. She now advises founders and companies worldwide through her advisory practice, based in Dubai, and works in English and Russian.

For interviews and comments, use the request form or email katerina@ksadvisory.tech.