/* ksadvisory.tech — shared styles.
   Light paper for reading, near-black bands for proof and calls to action, coral for the one action
   on each screen, teal for structure. Newsreader for headings, Instrument Sans for text. */

:root {
  --paper: #f6f4ef;
  --paper-2: #ecebe5;
  --card: #ffffff;
  --ink: #16181a;
  --ink-soft: #55595e;
  --void: #0b0c0d;
  --on-void: #f2f2f0;
  --on-void-soft: #a7abad;
  --coral: #e9775f;
  --coral-ink: #b4472f;
  --teal: #4f8282;
  --rule: rgba(22, 24, 26, .14);
  --rule-void: rgba(242, 242, 240, .16);
  --serif: 'Newsreader', Georgia, 'Times New Roman', serif;
  --sans: 'Instrument Sans', system-ui, -apple-system, 'Segoe UI', sans-serif;
  color-scheme: light;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body { margin: 0; background: var(--paper); color: var(--ink); font: 400 18px/1.55 var(--sans); }
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
h1, h2, h3 { margin: 0; text-wrap: balance; }
p { margin: 0; }
.wrap { max-width: 1120px; margin: 0 auto; padding-inline: 24px; }
.skip { position: absolute; left: -999px; top: 8px; background: var(--ink); color: var(--paper); padding: 8px 14px; border-radius: 8px; z-index: 10; }
.skip:focus { left: 8px; }

.eyebrow { font: 500 13px/1.4 var(--sans); letter-spacing: .09em; text-transform: uppercase; color: var(--ink-soft); }
.on-void .eyebrow { color: var(--on-void-soft); }
.section { padding-block: 88px; }
.section h2 { font: 600 clamp(30px, 3.8vw, 46px)/1.08 var(--serif); letter-spacing: -.01em; margin: 12px 0 18px; max-width: 22ch; }
.lede { color: var(--ink-soft); max-width: 40rem; margin-bottom: 40px; }
.on-void { background: var(--void); color: var(--on-void); }
.on-void .lede { color: var(--on-void-soft); }
.tint { background: var(--paper-2); }

/* ---------- buttons ---------- */
.btns { display: flex; flex-wrap: wrap; gap: 12px; }
.btn { display: inline-block; padding: 15px 24px; border-radius: 999px; border: 1.5px solid transparent; cursor: pointer;
       font: 600 16px/1.2 var(--sans); text-decoration: none; text-align: center; transition: transform .15s ease, background .15s ease; }
.btn:hover { transform: translateY(-1px); }
.btn:focus-visible, a:focus-visible, button:focus-visible { outline: 2px solid var(--teal); outline-offset: 3px; }
.btn-primary { background: var(--coral); color: #fff; }
.btn-primary:hover { background: var(--coral-ink); }
.btn-ghost { border-color: currentColor; color: var(--ink); background: transparent; }
.on-void .btn-ghost { color: var(--on-void); }
.nowrap { white-space: nowrap; }
@media (prefers-reduced-motion: reduce) { .btn { transition: none; } .btn:hover { transform: none; } }

/* ---------- header ---------- */
/* Smart header: sticks to the top, hides while you scroll down, comes back as soon as you scroll up */
.site-header-bar { position: sticky; top: 0; z-index: 50; padding-top: env(safe-area-inset-top, 0px);
  background: rgba(246, 244, 239, .94); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px);
  border-bottom: 1px solid transparent; transition: transform .28s ease, border-color .2s ease; }
.site-header-bar.is-scrolled { border-bottom-color: var(--rule); }
.site-header-bar.is-hidden { transform: translateY(-100%); }
@media (prefers-reduced-motion: reduce) { .site-header-bar { transition: none; } }
.site-header { display: grid; grid-template-columns: auto 1fr auto; align-items: center; gap: 12px 28px; padding-block: 14px; }
.site-header nav { justify-self: end; }
.btn-small { padding: 10px 16px; font-size: 14px; }
[id] { scroll-margin-top: 84px; }
.site-header .name { font-weight: 600; text-decoration: none; font-size: 16px; }
.site-header nav { display: flex; gap: 22px; flex-wrap: wrap; font-size: 15px; }
.site-header nav a { text-decoration: none; color: var(--ink-soft); padding-block: 2px; }
.site-header nav a:hover { color: var(--ink); }
.site-header nav a[aria-current="page"] { color: var(--ink); border-bottom: 2px solid var(--coral); }

/* ---------- hero ---------- */
.hero { padding-block: 64px 80px; }
.hero h1 { font: 600 clamp(40px, 6.4vw, 76px)/1.03 var(--serif); letter-spacing: -.02em; margin: 18px 0 22px; max-width: 14ch; }
.hero .sub { font-size: clamp(18px, 2vw, 21px); color: var(--ink-soft); max-width: 42rem; margin-bottom: 14px; }
.hero .support { font-size: 16px; color: var(--ink-soft); max-width: 42rem; margin-bottom: 32px; }
/* one promise under the buttons: a quiet statement, not a list item */
.trust { margin-top: 28px; padding-top: 16px; border-top: 1px solid var(--rule); max-width: 42rem; font-size: 16px; color: var(--ink-soft); }
.trust strong { color: var(--ink); font-weight: 600; }

/* ---------- proof numbers ---------- */
.proof { padding-block: 56px; }
.stats { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 28px; }
.stats b { display: block; font: 600 clamp(34px, 4vw, 52px)/1 var(--serif); font-variant-numeric: tabular-nums; }
.stats span { display: block; margin-top: 10px; font-size: 15px; color: var(--on-void-soft); max-width: 16rem; }
.proof .markets { margin-top: 32px; font-size: 15px; color: var(--on-void-soft); }

/* ---------- lists of situations / items ---------- */
.items { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 0 48px; }
.items > div { padding-block: 22px; border-top: 1px solid var(--rule); min-width: 0; }
.items h3 { font: 600 19px/1.35 var(--sans); margin-bottom: 6px; }
.items p { color: var(--ink-soft); font-size: 17px; }
.items a { color: var(--teal); font-weight: 600; }
.on-void .items > div { border-color: var(--rule-void); }
.on-void .items p { color: var(--on-void-soft); }

.ticks { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 28px 48px; }
.ticks > div { min-width: 0; }
.ticks h3 { font: 600 19px/1.3 var(--sans); margin-bottom: 6px; }
.ticks h3::before { content: ''; display: block; width: 28px; height: 3px; background: var(--teal); margin-bottom: 14px; }
.ticks p { color: var(--ink-soft); font-size: 17px; }

/* ---------- cases ---------- */
.cases { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; }
.case { background: var(--card); border: 1px solid var(--rule); border-radius: 14px; padding: 28px; display: flex; flex-direction: column; gap: 14px; min-width: 0; }
.case .tag { font: 500 13px/1.3 var(--sans); letter-spacing: .06em; text-transform: uppercase; color: var(--teal); }
.case h3 { font: 600 24px/1.15 var(--serif); }
.case p { font-size: 16px; color: var(--ink-soft); }
.case p strong { color: var(--ink); font-weight: 600; }
.case dl { margin: 4px 0 0; padding-top: 16px; border-top: 1px solid var(--rule); display: grid; grid-template-columns: auto 1fr; gap: 8px 14px; align-items: baseline; }
.case dt { font: 600 22px/1.1 var(--serif); font-variant-numeric: tabular-nums; }
.case dd { margin: 0; font-size: 15px; color: var(--ink-soft); }
.case .shows { margin-top: auto; padding-top: 6px; font-style: italic; color: var(--ink); }

/* ---------- formats ---------- */
.formats { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }
.format { border: 1px solid var(--rule); border-radius: 14px; padding: 26px; background: var(--card); min-width: 0; display: flex; flex-direction: column; gap: 10px; }
.format.lead { border: 2px solid var(--coral); }
.format h3 { font: 600 22px/1.2 var(--serif); }
.format .price { font: 600 15px/1.4 var(--sans); color: var(--coral-ink); }
.format .for { font-size: 15px; color: var(--ink-soft); }
.format .get { font-size: 16px; }
.format .btn { margin-top: auto; align-self: flex-start; }
.note { margin-top: 24px; color: var(--ink-soft); font-size: 16px; max-width: 48rem; }

/* ---------- why ---------- */
.pull { font: 500 clamp(24px, 2.8vw, 32px)/1.3 var(--serif); max-width: 34ch; margin-bottom: 44px; padding-left: 20px; border-left: 3px solid var(--coral); }

/* ---------- about ---------- */
.about { display: grid; grid-template-columns: minmax(0, 360px) minmax(0, 1fr); gap: 56px; align-items: start; }
.about figure { margin: 0; }
.about img { border-radius: 14px; filter: grayscale(1); }
.about figcaption { margin-top: 10px; font-size: 14px; color: var(--ink-soft); }
.prose { display: grid; gap: 18px; max-width: 42rem; }
.prose p { color: var(--ink); }
.prose .personal { color: var(--ink-soft); font-style: italic; }

/* ---------- media strip ---------- */
.media-strip { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 20px; padding-block: 36px; border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.media-strip p { color: var(--ink-soft); max-width: 40rem; }
.media-strip strong { color: var(--ink); }

/* ---------- contact ---------- */
.contact-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr); gap: 48px; align-items: start; }
.contact-aside { display: grid; gap: 18px; }
.contact-aside .direct { font-size: 16px; color: var(--on-void-soft); }
.contact-aside .direct a { color: var(--on-void); }
.contact-aside .direct a.addr { text-decoration: underline; text-underline-offset: 3px; }
form.lead-form { background: var(--card); color: var(--ink); border-radius: 14px; padding: 28px; display: grid; gap: 18px; }
.field label, legend { display: block; font: 600 15px/1.3 var(--sans); margin-bottom: 8px; }
.opt { font-weight: 400; color: var(--ink-soft); }
input[type=text], input[type=email], textarea, select { width: 100%; padding: 12px 14px; font: 400 16px/1.4 var(--sans);
  border: 1px solid var(--rule); border-radius: 10px; background: var(--paper); color: var(--ink); }
textarea { resize: vertical; min-height: 110px; }
input:focus-visible, textarea:focus-visible, select:focus-visible { outline: 2px solid var(--teal); outline-offset: 1px; }
fieldset { border: 0; padding: 0; margin: 0; min-width: 0; }
.radios { display: flex; flex-wrap: wrap; gap: 8px; }
.radios label { font: 500 15px/1.2 var(--sans); display: inline-flex; gap: 8px; align-items: center; padding: 9px 13px; border: 1px solid var(--rule); border-radius: 999px; cursor: pointer; margin: 0; }
.radios input { accent-color: var(--coral); margin: 0; }
.request-chip { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; font-size: 15px; color: var(--ink-soft); }
.request-chip select { width: auto; padding: 8px 12px; font-size: 15px; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form-error { color: var(--coral-ink); font-size: 15px; }
.privacy-note { font-size: 13px; color: var(--ink-soft); }
.thanks { background: var(--card); color: var(--ink); border-radius: 14px; padding: 32px; display: grid; gap: 14px; }
.thanks h3 { font: 600 26px/1.15 var(--serif); }
.thanks p { color: var(--ink-soft); }

/* ---------- footer ---------- */
.site-footer { background: var(--void); color: #8b8f92; font-size: 14px; padding-block: 32px 40px; border-top: 1px solid var(--rule-void); }
.site-footer .row { display: flex; flex-wrap: wrap; gap: 8px 20px; }
.site-footer a { color: #c9cccd; text-decoration: none; }
.site-footer a:hover { color: #fff; }
.site-footer .legal { margin-top: 14px; }
.foot-nav { font-size: 16px; gap: 10px 26px; padding-bottom: 18px; margin-bottom: 18px; border-bottom: 1px solid var(--rule-void); }
.site-footer .foot-nav a { color: var(--on-void); }

/* ---------- media page ---------- */
.topics { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 0 48px; }
.topics li { padding-block: 16px; border-top: 1px solid var(--rule); font-size: 18px; }
.bio { background: var(--card); border: 1px solid var(--rule); border-radius: 14px; padding: 28px; display: grid; gap: 12px; }
.bio-head { display: flex; justify-content: space-between; align-items: center; gap: 12px; flex-wrap: wrap; }
.bio-head h3 { font: 600 20px/1.3 var(--sans); }
.copy-btn { font: 600 14px/1 var(--sans); padding: 9px 14px; border-radius: 999px; border: 1.5px solid var(--ink); background: transparent; color: var(--ink); cursor: pointer; }
.copy-btn:hover { background: var(--ink); color: var(--paper); }
.press-grid { display: grid; grid-template-columns: minmax(0, 300px) minmax(0, 1fr); gap: 40px; align-items: start; }

/* ---------- legal page ---------- */
.legal-doc { max-width: 46rem; padding-block: 48px 96px; }
.legal-doc h1 { font: 600 clamp(36px, 5vw, 56px)/1.05 var(--serif); margin-bottom: 12px; }
.legal-doc h2 { font: 600 24px/1.25 var(--serif); margin: 40px 0 12px; }
.legal-doc p, .legal-doc li { color: var(--ink); margin-bottom: 10px; }
.legal-doc ul { padding-left: 22px; margin: 0 0 10px; }
.legal-doc .meta { color: var(--ink-soft); }
mark { background: #fbe7a1; color: inherit; padding: 0 2px; }

/* ---------- responsive ---------- */
@media (max-width: 900px) {
  .stats { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .cases, .formats, .contact-grid, .about, .press-grid { grid-template-columns: minmax(0, 1fr); }
  .about figure, .press-grid figure { max-width: 320px; }
}
@media (max-width: 600px) {
  body { font-size: 17px; }
  .wrap { padding-inline: 16px; }
  .section { padding-block: 64px; }
  .hero { padding-block: 40px 64px; }
  .site-header { grid-template-columns: 1fr auto; padding-block: 10px; gap: 8px 12px; }
  .site-header nav { grid-column: 1 / -1; grid-row: 2; justify-self: start; gap: 20px; }
  [id] { scroll-margin-top: 110px; }
  .case, .format, form.lead-form, .bio, .thanks { padding: 22px; }
  .btns .btn { width: 100%; }
  .site-header .btn-small { width: auto; }
}